Topics

Social Media: The Good, The Bad & The Ugly

Social media is NOT a trend or a waste of time. It is here to stay and is simply NO longer optional. Social media not only provides a quick and easy avenue to share your firm’s message, but also offers an opportunity to grow your firm’s business. By integrating social media into your marketing mix, your firm has the ability to gain new insights, increase visibility, drive web traffic, and generate leads.

In Social Media: The Good, The Bad & The Ugly, Christine M. Hollinden, CPSM presents the best practices for your firm’s social media channels. During this session, Christine will discuss:

• The differences between social media for business and personal use,
• The benefits of integrating social media into your marketing strategy,
• The best practices of LinkedIn, Facebook, Twitter, YouTube, and Instagram, and
• Common mistakes to avoid on social media channels.

The Marketing Trifecta: Harnessing the Power of SEM, SEO, and Social Media

Never before have we seen more powerful marketing tools than the trifecta of SEM, SEO, and social media. In today’s digital age, prospects are hopping online in search of information before making any decisions. This is why content is king! We all know that in this fast-pace, option-driven world, it takes more than just driving traffic to your website, you must create and engage with relevant, fresh content. This is why, when utilized together, SEM, SEO, and social media are powerful tools to get your firm found.

In The Marketing Trifecta: Harnessing the Power of SEM, SEO, and Social Media, we’ll explore the benefits of utilizing SEM, SEO, and social media for your business development efforts, and take you through the steps to integrate these three tools. We’ll present tips to help you identify trends and translate that information into a solid strategy. You’ll discover how to read and understand analytics, so you can identify what content your audience is engaging, the proper call to actions to use, and how to increase conversions. You’ll leave with a clear understand of the importance of integrating the trifecta of marketing.

Be Yourself: Tapping into your Natural Instincts

Have you ever had difficulty getting your point across? Do others drone on and on in excruciating detail or worse yet, do you get frustrated because others skim over the most important points? Ever been forced to make a decision without (gasp) all the fact? If any of these scenarios sound familiar, you are not alone. We continuously tell professionals that they must stand out from the crowd, but the result is often increased stress and frustration.

Articulating your firm’s differentiators is no simple task, but trying to sound or act like someone else isn’t the answer. It’s time to trust your natural instincts and be yourself. Marketer and Certified Kolbe Consultant, Christine M. Hollinden, CPSM, will teach participants to not only be themselves, but to also recognize the uniqueness of others.

• Identify the role of the four natural instincts.
• Understand how your own natural instincts impact communication, decision-making, and interactions.
• Learn to trust your instincts.
• Understand how individual instincts impact team dynamics.

Leverage Your Marketing Efforts: How to Choose the Right Tools and Resources

In today’s digital age, prospects are hopping online in search of information before making any decisions. That is why leveraging your marketing efforts is essential to manage and measure campaigns and move leads through the funnel. From your website and content to social media and marketing automation, when utilized together, these powerful tools can help drive leads and move prospects through the buying cycle.

In Leverage Your Marketing Efforts: How to Choose the Right Tools and Resources, Christine M. Hollinden, CPSM will explore the benefits of various marketing efforts to help drive your business development efforts and identify tools to help leverage those efforts. She’ll present tips to help you identify trends and translate that information into a solid strategy. You’ll leave this session with a clear understand of the importance of leveraging your marketing efforts.

Best Practices in a Digital World

In today’s world, digital technology has changed the way we do business and the way we work. We are experiencing a technology revolution. Your firm must keep up to avoid getting left behind. However, as we face this digital revolution, we find ourselves left with a question: how do we build and maintain relationships with prospects and clients when business is engulfed by email, text and posts?

In Best Practices in a Digital World, Christine M. Hollinden, CPSM, will discuss and navigate through the best practices for firms to use in this digital age. You’ll learn how to leverage and implement digital technologies to your advantage and position your firm for success. You will be left with a clear understanding of where to focus your digital efforts, and find the balance between traditional and digital communication.

Hand-in-Hand: Building a Cohesive Marketing Strategy 

Do you know where your firm is headed? Where should you invest your time and money? As firms grow and expand, it’s not unusual to see marketing efforts become scattered and lose effectiveness. In Hand-in-Hand: Building a Cohesive Marketing Strategy, Christine Hollinden, CPSM presents proven methods to help your firm focus and leverage your strategic marketing efforts. In this session, we’ll discuss:

• Evaluating marketing tactics and touch points including website, collateral, proposals, presentations, emarketing, and social media – analyzing content and consistency.
• Review branding, positioning, and messaging for content, distinction, and consistency.
• Evaluating marketing strategy, plans andbudget for marketing gaps and inefficiencies.

From planning to implementation, to achieve your goals you must have a cohesive strategy and stay committed. You’ll leave this session with the tips and methods you need to get started.

Growing Pains: Moving from Ordinary to Extraordinary

Think fast – you have 30 seconds to give your elevator speech to your best prospect. Is it compelling enough? Why should he hire your firm? Sounds simple, but it’s one of the most difficult questions to answer. Differentiation is something that creates a clear advantage in the minds of your clients, and moves your firm from ordinary to extraordinary. In this session, Christine discusses proven techniques to leverage this positioning as your navigate the buying cycle with both clients and prospects. The audience will walk away with advice on how your firm can stand out from the crowd and claim the spotlight.

Different Signals: Mastering the Art of Nonverbal Communications

Relationships are the cornerstones of success, both personally and professionally. Managing relationships is far more complicated than choosing the words we use. Research on human perceptions shows that the nonverbal elements in communication have a major impact on the interpretation of the information we convey. In Different Signals: Mastering the Art of Nonverbal Communications, Christine Hollinden, CPSM will help you elevate your awareness of nonverbal cues and master powerful techniques to improve understanding and strengthen client relationships.

Marketing Automation: The Key to Greater Revenue

In today’s digital world, we’re always looking for the next best thing in technology. What will streamline, automate, and measure our efforts more effectively and efficiently? Marketing automation has the capability to impact your content by capturing lead intelligence, improving conversion rates, and enhancing the overall customer experience.

In Marketing Automation: The Key to Greater Revenue, Christine M. Hollinden, CPSM will present lead marketing automation tools. She will discuss the benefits of a marketing automation program for lead generation. You’ll leave with a clear understanding of marketing automation tools available, and strategies for integration.

Beyond Carrots and Sticks: New Ideas for Motivating Your Team

Motivation has been studied for years with theory after theory claiming to be THE solution. In today’s fast-paced and information flooded environment, finding ways to motivate team members has never been more challenging. But wait—before you go back to dreaming up new office contests—there’s new thinking on motivation to explore, and it’s sending the proverbial ‘carrot or stick’ theory to the compost bin.

In Beyond Carrots and Sticks, Christine Hollinden, CPSM, presents a new approach to motivation. This session identifies the five major motivational theories and includes a review of how thinking on motivation has progressed beyond ‘carrots and sticks.’ Learn the four drivers of motivation along with action items for bringing each driver to life within your organization. See why this new approach to motivation is more than just a theory and leave with fresh ideas for keeping your team moving ahead.